UG 1965 – A New Design Language
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Feeling compelled to act, we decided to give a notable Universal Genève watch model a “second life” before it risked being lost to mass-market redesigns. Over the summer, we re-engineered the design to accommodate the original calibers with subtle upgrades. Rather than opting for a one-to-one reproduction, we focused on preserving the watch’s soul and design language while introducing thoughtful modern touches to enrich the overall experience.
Our efforts will extend to the dial, case back, and case, with future variations planned in precious metals and two main lines: classic and limited editions. But that’s a story for another time—for now, we just want to share our first baby steps.